Privacy Policy
**Privacy Policy**
This Privacy Policy describes how EquinoxxStore collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
**Contact**
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@equinoxxstore.com. or by mail using the details provided below:
**Collecting Personal Information**
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
**Minors**
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
**Sharing Personal Information**
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.
**Behavioural Advertising**
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
[INSERT IF APPLICABLE] We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
[INSERT IF YOU USE A THIRD PARTY MARKETING APP THAT COLLECTS INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE] We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
[INSERT OTHER ADVERTISING SERVICES USED]
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
**Using Personal Information**
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
**Lawful Basis**
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
**Retention**
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.
**Automatic Decision-Making**
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
**Selling Personal Information**
Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).
**Categories of Information Sold**:
[INSERT CATEGORIES]
**Instructions on How to Opt-Out of Sale**:
[INSERT INSTRUCTIONS]
**Whether Your Business Sells Information of Minors (under 16) and Whether You Obtain Affirmative Authorization**:
[INSERT INFORMATION]
**If You Provide a Financial Incentive to Sell Information, Provide Information About What That Incentive Is**:
[INSERT INFORMATION]
**Your Rights**
**GDPR**
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
**CCPA**
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
**Cookies**
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services:
**Cookies Necessary for the Functioning of the Store**
- **_ab** - Used in connection with access to admin. 2y
- **_secure_session_id** - Used in connection with navigation through a storefront. 24h
- **_shopify_country** - Used in connection with checkout. Session
- **_shopify_m** - For managing customer privacy settings. 1y
- **_shopify_tm** - For managing customer privacy settings. 30min
- **_shopify_tw** - For managing customer privacy settings. 2w
- **_storefront_u** - Used to facilitate updating customer account information. 1min
- **_tracking_consent** - Tracking preferences. 1y
- **_c** - Used in connection with checkout. 1y
- **_cart** - Used in connection with shopping cart. 2w
- **_cart_currency** - Used in connection with shopping cart. 2w
- **_cart_sig** - Used in connection with checkout. 2w
- **_cart_ts** - Used in connection with checkout. 2w
- **_cart_ver** - Used in connection with shopping cart. 2w
- **_checkout** - Used in connection with checkout. 4w
- **_checkout_token** - Used in connection with checkout. 1y
- **dynamic_checkout_shown_on_cart** - Used in connection with checkout. 30min
- **hide_shopify_pay_for_checkout** - Used in connection with checkout. Session
- **keep_alive** - Used in connection with buyer localization. 2w
- **master_device_id** - Used in connection with merchant login. 2y
- **previous_step** - Used in connection with checkout. 1y
- **remember_me** - Used in connection with checkout. 1y
- **secure_customer_sig** - Used in connection with customer login. 20y
- **shopify_pay** - Used in connection with checkout. 1y
- **shopify_pay_redirect** - Used in connection with checkout. 30 minutes, 3w or 1y depending on value
- **storefront_digest** - Used in connection with customer login. 2y
- **tracked_start_checkout** - Used in connection with checkout. 1y
- **checkout_one_experiment** - Used in connection with checkout. Session
**Reporting and Analytics**
- **_landing_page** - Track landing pages. 2w
- **_orig_referrer** - Track landing pages. 2w
- **_s** - Shopify analytics. 30min
- **_shopify_d** - Shopify analytics. Session
- **_shopify_s** - Shopify analytics. 30min
- **_shopify_sa_p** - Shopify analytics relating to marketing & referrals. 30min
- **_shopify_sa_t** - Shopify analytics relating to marketing & referrals. 30min
- **_shopify_y** - Shopify analytics